Three ways to beat the recession with accessible information
It is important in tough times to make the most of the market.
Accessible information can help you make money by increasing your market reach. Not everyone is the same – 20% of people in NZ have disabilities. Our population is ageing, with numbers of people over 65 approaching 14% of the population. There are increasing numbers of people for whom English is a second language
You will save money by careful planning to provide multiple sources of information. An accessible web site can mean fewer calls to call centres. If I can’t use a site easily I will use the phone to find the information I want. This will cost the information provider more.
You will prevent waste. If people have access to clear and understandable information they will be able to use products and services properly and minimise waste. In the health services people need clear, understandable and accessible information so they can make the most of their medication and treatment.
Hi Robyn
Talking about accessibility, Health advertisements on T.V. very rarely have subtitles. In the Deaf community at the moment there is pressure (under the title Deaf women have no value) to get the smear test and breast screening advertisements teletext subtitled. Hopefully this will happen soon.