Business cards are important links when you are in business of any kind. Yet many business cards are almost useless. Why? Because they ignore some readability basics. This came to my attention recently when trying to read someone’s email address off a business card. Lovely big logo and fancy printed name but the email address was so tiny it gave me a headache trying to read it.
The errors are simple and obvious yet they are very common.
- Business cards are often very crowded, with too much visual and print information crammed into a limited space with the important details lost in the muddle
- They are often designed to within an inch of their lives, very pretty but unreadable because of the font style or poor colour contrast.
- The third and often the worst fault is that while the logo and company name loom large, the essential information like phone number and email and web addresses are so tiny that only the youngest and strongest eyes can read them.
If people can’t read your card they can’t contact you and you will lose their business. We are an ageing population. According to NZ Business in four year’s time over half the New Zealand workforce will be over the age of 42. And we know that once you are past 40 you are more likely to need specs for reading. And that isn’t counting the retired people.
Don’t lose out because people can’t read your card.
Now where did I put my specs?
